The return of Rock in Rio to Cidade do Rock, after two years, is boosting Rio’s economy and attracting thousands of national and international visitors. Around 760,000 people are expected for this year’s edition. According to a study by the Getúlio Vargas Foundation (FGV), the event is expected to generate a record economic impact of R$ 2.9 billion for Rio de Janeiro, the highest since research began in 2017.
Data from Maxmilhas, a platform specializing in buying airline tickets and travel packages, indicates that demand for flights and stays in the city remained stable compared to the last edition of the festival in 2022, representing around 18% of passengers during the period. However, the average length of stay for visitors increased from two to three days, which suggests greater use of local tourist attractions.
The profile of tourists coming to the festival also remained similar to that of 2022, with 47% traveling alone, 36% as a couple, 13% in groups of three or more people and 3% accompanied by children. The neighborhoods of Copacabana, Centro and Barra da Tijuca continue to be the most popular for accommodation, accounting for 42%, 26% and 13% of bookings, respectively.
In addition to Rock in Rio, Rio de Janeiro will also host the quarter-finals of the 2024 Copa Libertadores, with first leg matches scheduled for September 18 and 19 at the Nilton Santos Stadium and the Maracanã Stadium. These stadiums, benchmarks in South American soccer, are expected to attract many fans, further increasing demand for tourism and accommodation services in the city.
“These events are valuable opportunities for the hotel and tourism sector to maximize its services and revenues. At Maxmilhas, we have seen a significant increase in demand for accommodation during high-profile events, and the trend is for this positive impact to be reflected even more in the annual figures,” says Sabrina Lorente, Head of Marketing at Maxmilhas.
Credits: Diario do Rio
