Rio de Janeiro continues to gain ground on the global tourism scene. According to a survey by Booking.com, one of the world’s largest platforms for booking accommodation and tourist services, the capital of Rio de Janeiro ranks seventh among the destinations most sought after by international travelers for the summer of 2025. The survey covered the period from January to March and analyzed global search trends on the platform.
With a 102% increase in searches compared to the summer of 2024, Rio de Janeiro has overtaken renowned destinations such as Barcelona and New York, reaffirming its position as one of the most desired locations for tourists from all over the world.
Attractions that enchant the world
The city is internationally renowned for its unique combination of natural beauty and cultural attractions. Icons such as Christ the Redeemer, Copacabana beach, Sugarloaf Mountain and Maracanã attract millions of visitors every year. In addition, major events such as Carnival and New Year’s Eve help to consolidate Rio’s image as a vibrant and unforgettable destination.
“The significant growth in searches reflects Rio de Janeiro’s ability to reinvent itself and continue to attract travelers, even in a competitive global scenario. The city’s charm, combined with an increasingly prepared infrastructure, is a differential that places it among the favorites of international tourism,” comments a specialist in the area.
Economic potential and global visibility
Although the survey reflects search volume and not confirmed bookings, the data is indicative of the growing global interest in Rio de Janeiro. This movement strengthens the local economy, especially in the hotel, gastronomy and tourist services sectors.
The city also benefits from the visibility provided by promotional campaigns and its presence in international rankings. Tourism has consolidated itself as a strategic pillar for Rio’s economy, with the potential to attract more investment and increase its reputation as a world-class destination.
Preparations for the summer
With interest on the rise, expectations for the summer of 2025 are high. The city is already working to welcome tourists with a diverse program that includes concerts, sporting events and cultural festivals. Infrastructure and security have also been priorities to ensure a positive experience for visitors.
Rio de Janeiro has once again reaffirmed its status as a jewel of global tourism, delighting travelers and securing its place among the world’s most desirable destinations.
Credits: Diario do Rio
