In an unprecedented initiative, RioFilme launched its new international campaign to promote Rio de Janeiro as a global film destination at the 2025 Cannes Film Festival. With the slogan “Film in Rio: Where Stories Meet the World”, the campaign highlights the city as an ideal setting for filming, emphasizing its diverse landscapes, vibrant culture and quality technical infrastructure.
The promotional video features iconic images of Rio, such as Christ the Redeemer and the beaches of Copacabana and Ipanema, as well as scenes that highlight the city’s cultural and architectural wealth. The initiative aims to attract international productions, strengthen Rio’s image as a creative hub and publicize the technical and artistic potential of Rio’s audiovisual sector.
Watch the campaign
To find out more about the “Film in Rio: Where Stories Meet the World” campaign, watch the official video on the RioFilme channel available bel.
